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Wednesday, August 11, 2004

Polling the SwiftVets Ad

August 11, 2004
Fabrizio, McLaughlin & Associates (FMA), a Republican polling and strategic consulting firm based in Alexandria, VA, has just completed their second likely voter survey with interviews conducted ONLY in the 19 battleground states.

The battleground states are defined as those in which the Bush and Kerry campaigns have been focusing their paid media efforts throughout the campaign.

Nearly 6 in 10 likely voters claim that they that they recently saw, read or heard something about the TV ad “Swift Boat Veterans for Truth” released and began airing in several key battleground states questioning the truthfulness of Senator Kerry’s Vietnam War record.

Among those who claimed to have seen, read or heard something about the ad, a majority overall and among undecided voters said it would not impact their vote either way. However to the extent it did impact voting intentions, it was a negative for Sen. Kerry by as much as nearly a 3 to 1 margin. ... FR Reprint.


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