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Monday, August 23, 2004

Manipulating Polling Data

August 23, 2004
In a story about how George Bush, not John Kerry, got a "bounce" from coverage of the Democratic National convention, Susan Page disclosed something significant about a poll done on the matter. She revealed, "Because the results were a surprise, USA TODAY extended the survey an additional night, to Sunday, to create a larger and more reliable sample." In other words, because the media feared the results would undermine Kerry, they did their best to find more people for their "survey" who would validate the media's assumption that Kerry would get the bounce. But it was not to be. They couldn't find those Kerry supporters.

Despite the blatant manipulation of the polling data, Bush came out the winner. But the admission by Page demonstrates how these polls could possibly be rigged to produce the desired result. It shows that when there is a "surprise" in the polling data, the pollsters always have the option of extending the survey by polling more people over a longer period of time to produce different results. ... FR Reprint.


Anonymous Anonymous said...

Another manipulation I'm waiting to see in the news:

That the "tens-of-thousands" (quote seen in, I believe, an AP article) of jobs lost from this last Florida hurricane will be blamed on Bush/Cheney too.

8:54 AM  

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